Building long-term relationships with casino operators is essential if you want your business to grow. By working in tandem with...
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Why iGaming Content Needs More Storytelling, Not Just Sales Copies
We need more iGaming content with storytelling aspects. As online gambling has grown, so, too, has the number of have-a-go...
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Why Ethical Writing in iGaming Matters More Than Ever
In this day and age, you have to be careful what you write. The days of overly promoting casinos are...
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The Writer’s Role in Building Player Loyalty Through Content
Some casino operators do quite respectable numbers with their own marketing staff and campaigns. However, they’ll seldom hit the heights...
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The Balance Between SEO and Authenticity in iGaming Writing
Combining SEO and authenticity in iGaming writing isn’t a picnic. For less-experienced writers, it may seem as though this is...
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The Writer’s Role in Advocating for Responsible Gambling
Advocating for responsible gambling is still somewhat new for writers in the online casino sphere. Depending on your partners, it...
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Why Honesty Matters in Casino Reviews
Having produced honest casino reviews and gambling content for over fifteen years, I’ve dealt with all sorts of clients and...
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Lessons from Writing About Crypto Casinos
Being a writer in the gambling industry for over fifteen years, I’ve seen a myriad of changes and had to...
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From Research to Publishing: My Writing Process
Each article begins by sketching an outline. I locate established, authoritative sources on the topic and read as much source...
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