Try Before You Buy: How to Test and Hire the Right iGaming Writers
Before you hire iGaming writers, make sure they understand the concepts and can be trusted to deliver high-quality content. Writer portfolios don’t always tell the whole story, as they often feature overly polished iGaming content. Trial and sample articles are a better way to see whether prospective writers are truly talented before you hire them. […]
What Google’s October Update Means for AI-generated Content
It’s Bad News for AI-Generated Content If you don’t use AI-generated content, you have less to worry about, but you’re not exempt. Google’s guidance is about accuracy, and a human-written page with outdated bonus terms or wrong statistics fails that standard just as an AI page does. However, if generative AI is a major part […]
What Does Google’s New Gambling and Games Policy Really Mean?
Direct Answer Block: Google is tightening its rules again. This time, the Gambling and Games Policy requires gambling advertisers to be certified (or re-certified) for Google Ads using new application forms. The policy update spans gambling and casino-related ads, presenting another hurdle for iGaming operators, affiliates and review sites, at a time when AI search […]
AI Text Watermarking: What Is It, and How Does It Work?
Farmed AI content has been a problem for years now. AI text watermarking is about to change all that. Largely thanks to the EU’s new AI-generated content policies and additional mandates from India, California, China and beyond, all text produced by online content writers using Claude, Gemini and other LLMs is about to become more […]
How to Optimise Sports Betting SEO Content in 2026
What SEO strategy works for sports betting sites in 2026? Sports betting sites need to move beyond keyword-stuffed match previews. Google’s 2026 Core Updates prioritise E-E-A-T signals, verified authorship, and AEO-structured content that answers high-intent queries directly. Sites that combine human expert analysis with localised, compliance-aware content are outperforming those relying on automated or AI-generated […]
Surviving the Crash: What the Google Core Updates (May 2026) Mean for Content Strategy Going Forward
It’s happened again. The latest Google Core Updates (May 2026) have changed the playing field for site owners and writers alike. Following on from previous core and spam updates in February, March and April, the most recent Google Search Core Update, which launched on May 21 is the biggest redesign in 24 years and it’s […]