Some casino operators do quite respectable numbers with their own marketing staff and campaigns. However, they’ll seldom hit the heights they’re looking for without quality writers producing content to draw in visitors and prospective new players. When done right, content plays a major role in building Player Loyalty at Casinos, keeping users engaged and coming back. Play your cards right, and you could help drive traffic to a casino, boosting their profit and membership figures while, at the same time, securing long-term work for yourself. I’ve done this for years, and in this WritingKosmos blog, I’ll explain your role and how to make it work.
Player Loyalty at Casinos Explained?
What is player loyalty at casinos? In a nutshell, player loyalty involves online casinos rewarding their members (and not always solely their VIPs) for continuing to play at the casino and keep depositing. These loyalty perks come in many different forms. They include cashback, redeposit bonuses, free spins, access to exclusive games, comp point redemptions, and even higher withdrawal limits and faster transaction times.
The general idea is that the more existing members you convince to keep playing at the casino, the more likely you are to get rewards of your own – commission for referrals and additional assignments.
Promoting Loyalty Clubs and VIP Membership
As a writer, it’s your role to start promoting casino loyalty schemes and engage with the audience. It’s easy to tell them about the benefits that are available, but it’s a whole different kettle of fish, convincing readers that this is the right thing to do. You don’t want to seem overly pushy, and you don’t want to drive home those promotions too hard. If your work smells of desperation, players will sniff it and immediately assume it’s a scam, even if it’s not.
What you need to do is be upfront and honest about how you promote loyalty clubs and VIP membership. Make it clear that there are redeposit bonuses available for playing casino games online, but you don’t necessarily need to spend thousands to climb the rungs of the loyalty ladder. Readers should always have a choice about if they want to keep on playing. It’s not predatory to remind them of the perks of doing so, but pushing loyalty and casino VIP schemes on them condones irresponsible gambling, and you don’t want that.
Convincing Players to Continue Playing
The best way to convince players to keep playing is to be honest. Highlight the pros of any loyalty offers, schemes or VIP clubs present in the casino, but don’t hesitate to say that you don’t need these benefits to keep playing, nor do you have to join a VIP scheme.
I’ve found that the best loyalty clubs and VIP schemes are those that feel natural to players. This is the ideal way to foster player loyalty at casinos. Your writing should match that expectation. It’s always worth highlighting the loyalty schemes that reward players from the moment they join, as those are the ones that are going to resonate with the average member. Of course, if your target audience is high-rolling members, then focusing on the VIP part of a loyalty program is worth doing. In short, knowing your audience and discussing the sorts of things that would interest you as a player will yield the best results.
Top Tips to Utilise and Avoid When Writing About Loyalty Schemes
I’ve been at this for a long time. In my years writing for many reputable casinos and review sites, I’ve learned a few things about promoting player loyalty at casinos. Lastly, let me end by sharing with you a few of the key things you might want to consider (and avoid) to build player loyalty through content.
- Players are more likely to stay loyal (in theory) to a casino if they believe they’ll be rewarded no matter how frequently they play.
- Avoid mentioning loyalty perks if they are unreachable for the vast majority of bettors and players unless you’re targeting the high-roller crowd.
- Writers must remain truthful and yet still try to convince players that it’s in their interest to keep playing. This is a difficult line to walk, but don’t panic; it takes time.
- Always highlight casino VIP schemes that provide lifelong membership. Players are far more likely to be loyal to a casino and keep playing if they don’t lose their loyalty status after taking a break.
- Finally, check your promo dates. Ensure that your affiliate or partner still supports any major loyalty deals it claims to offer. Check with your representative or manager to ensure that you highlight upcoming and ongoing loyalty rewards, as interested players will likely keep playing to land these. If they are denied a reward because it has expired, players will likely take out their frustrations on you and stop playing at the casino.