How to Build Long-Term Relationships with Casino Operators as a Content Specialist
Building long-term relationships with casino operators is essential if you want your business to grow. By working in tandem with operators and delivering the kind of content they require, you can successfully foster a brilliant partnership that will lead to successive tasks. The more an operator’s clientele grows, the more business you’ll attract and the […]
Why iGaming Content Needs More Storytelling, Not Just Sales Copies
We need more iGaming content with storytelling aspects. As online gambling has grown, so, too, has the number of have-a-go writers producing sub-par sales copies, or worse, “writers” resorting to AI to produce overly spammy, factually incorrect clones of already existing material. You don’t have to look far to find them. The online casino world […]
The Balance Between SEO and Authenticity in iGaming Writing
Combining SEO and authenticity in iGaming writing isn’t a picnic. For less-experienced writers, it may seem as though this is a minefield that you’ll never pass. It doesn’t have to be, though. Even old hands and experienced writers must continually evolve their skills to adapt to changes in the iGaming space. In recent years, there […]
Why Honesty Matters in Casino Reviews
Having produced honest casino reviews and gambling content for over fifteen years, I’ve dealt with all sorts of clients and businesses. Some will try to coax you into singing the praises of casinos that are clearly rogue, unlicensed, and even dangerous just to make a buck. Others demand a more transparent but fair approach, reflecting […]
Lessons from Writing About Crypto Casinos
Being a writer in the gambling industry for over fifteen years, I’ve seen a myriad of changes and had to stay on top when it comes to the latest innovations and features. The rise of cryptocurrency gambling was arguably one of the biggest events that changed or, rather, expanded the landscape in my career. Writing […]