The Writer’s Role in Building Player Loyalty Through Content
Some casino operators do quite respectable numbers with their own marketing staff and campaigns. However, they’ll seldom hit the heights they’re looking for without quality writers producing content to draw in visitors and prospective new players. When done right, content plays a major role in building Player Loyalty at Casinos, keeping users engaged and coming […]
The Balance Between SEO and Authenticity in iGaming Writing
Combining SEO and authenticity in iGaming writing isn’t a picnic. For less-experienced writers, it may seem as though this is a minefield that you’ll never pass. It doesn’t have to be, though. Even old hands and experienced writers must continually evolve their skills to adapt to changes in the iGaming space. In recent years, there […]
The Writer’s Role in Advocating for Responsible Gambling
Advocating for responsible gambling is still somewhat new for writers in the online casino sphere. Depending on your partners, it can be a challenge to walk the tightrope between promoting a brand and adequately reflecting the true experience a player can have. Nowadays, writers should be leaning towards the latter. In this blog, I’ll explain […]
Why Honesty Matters in Casino Reviews
Having produced honest casino reviews and gambling content for over fifteen years, I’ve dealt with all sorts of clients and businesses. Some will try to coax you into singing the praises of casinos that are clearly rogue, unlicensed, and even dangerous just to make a buck. Others demand a more transparent but fair approach, reflecting […]
Lessons from Writing About Crypto Casinos
Being a writer in the gambling industry for over fifteen years, I’ve seen a myriad of changes and had to stay on top when it comes to the latest innovations and features. The rise of cryptocurrency gambling was arguably one of the biggest events that changed or, rather, expanded the landscape in my career. Writing […]
From Research to Publishing: My Writing Process
Each article begins by sketching an outline. I locate established, authoritative sources on the topic and read as much source material as I can before putting together an online with keynotes based on what I’ve read. The next step is to fine-tune the outline so that it matches the client’s requirements. In the case of […]