How to Build Long-Term Relationships with Casino Operators as a Content Specialist
Building long-term relationships with casino operators is essential if you want your business to grow. By working in tandem with operators and delivering the kind of content they require, you can successfully foster a brilliant partnership that will lead to successive tasks. The more an operator’s clientele grows, the more business you’ll attract and the […]
Why iGaming Content Needs More Storytelling, Not Just Sales Copies
We need more iGaming content with storytelling aspects. As online gambling has grown, so, too, has the number of have-a-go writers producing sub-par sales copies, or worse, “writers” resorting to AI to produce overly spammy, factually incorrect clones of already existing material. You don’t have to look far to find them. The online casino world […]
Why Ethical Writing in iGaming Matters More Than Ever
In this day and age, you have to be careful what you write. The days of overly promoting casinos are over – for the most part. If you’re working with major partners and outlets, then you’ll need to produce ethical iGaming writing content. This is trickier than it first seems, but I implore you to […]
The Writer’s Role in Building Player Loyalty Through Content
Some casino operators do quite respectable numbers with their own marketing staff and campaigns. However, they’ll seldom hit the heights they’re looking for without quality writers producing content to draw in visitors and prospective new players. When done right, content plays a major role in building Player Loyalty at Casinos, keeping users engaged and coming […]
The Balance Between SEO and Authenticity in iGaming Writing
Combining SEO and authenticity in iGaming writing isn’t a picnic. For less-experienced writers, it may seem as though this is a minefield that you’ll never pass. It doesn’t have to be, though. Even old hands and experienced writers must continually evolve their skills to adapt to changes in the iGaming space. In recent years, there […]
The Writer’s Role in Advocating for Responsible Gambling
Advocating for responsible gambling is still somewhat new for writers in the online casino sphere. Depending on your partners, it can be a challenge to walk the tightrope between promoting a brand and adequately reflecting the true experience a player can have. Nowadays, writers should be leaning towards the latter. In this blog, I’ll explain […]