It’s crucial for crypto gambling sites to be careful in the language they use when providing their readers with content. Crypto casinos, which often operate offshore in legal grey zones, aren’t subject to the same stringent regulations as their nationally-licensed counterparts and, in some cases, advocate anonymity and aren’t part of problem gambling programs.
Just because a crypto gambling site operates offshore doesn’t mean that it won’t be held to the same standards as national sites in terms of its content. Content can still be flagged and banned, especially if the authorities believe that sites are promoting irresponsible gambling. Even search engines and social media channels may act, resulting in less visibility for readers, which, in turn, means less profit for site owners and operators.
Ultimately, you want your content to appear highly ranked and visible to as many viewers as possible, and that’s why crypto casino compliance is crucial for your text.
In this blog, we further explain how crypto casino owners, affiliate marketers, SEO specialists, reviewers, and copywriters in the iGaming copywriting should adapt their tone to provide approved content for crypto casinos.
What Happens When a Crypto Casino Site is Flagged?
When a crypto casino site is flagged for its content, there are likely to be repercussions, and these can vary in scale:
- First-time offences may see warnings handed out, and fines
- Continuous offences may see heavy fines, discontinued partnerships, and payment freezes
- At the extreme end of things, crypto casinos may be blacklisted outright by ISPs in selected countries
Not Just Crypto Casinos
It isn’t just crypto casinos that can fall foul of having prohibited and irresponsible content on their websites. Review sites, affiliate pages – any sort of gambling-related websites can end up in hot water if they promote reckless gambling and don’t take precautions and inform players about safe gambling.
Why Certain Phrases Shouldn’t Appear in Your Crypto Casino Content
Certain phrases shouldn’t be used for your crypto casino content for two main reasons:
- Compliance and Licensing: There are certain jurisdictions – for instance, the U.K. or Canada – where crypto casinos aren’t regulated whatsoever, even if they aren’t strictly prohibited. If the crypto gambling sites want to offer services to players in those countries, they need to adhere to those laws.
- AI-Driven Crawlers: These matter to your business mainly because ad platforms, payment processors, and compliance tools don’t accept content that’s based on AI-generated content. Issues such as copyright infringement are the primary reason, but you also must factor in the human experience. A human-written text is more likely to use the writer’s experience to warn readers of red flags than an AI output.
- Irresponsible Gambling: The main thing you should avoid is promoting irresponsible gambling. Text and content should make frequent mention of responsible gambling tools and practices, not overpromote bonuses and features, and try to keep an objective, impartial but 100% accurate and honest viewpoint regarding content. Hyping a crypto casino’s games, features, or bonuses is often a quick way to attach red flags to your website.
The List of Words You Really Shouldn’t Use
There are certainly certain words and red flag phrases that should never be used in SEO for gambling when publishing your online content for either a cryptocurrency casino or a casino review/affiliate website. Let’s introduce you to some:
- Words that hint that you’ll walk away richer, such as “win big”, “guaranteed profit”, “income”, and “wealth”
- Words that don’t accurately reflect bonuses, such as “free spins” (if they have playthrough rates), “risk-free”, and “double your money”
- Words that encourage gambling, such as “join today” and “sign up now”, or words that encourage FOMO (fear of missing out), like “don’t miss out”, and “before it’s too late”
- Sentences or phrases that can be tied to money laundering, tax implications, crypto investments, or other unsolicited advice
The Safe List: Words You Can Swap Out for Others
You don’t have to sterilise your content, so it is drab, dreary, and dull. There are words and synonyms you can use to swap out, and make your posts search engine and major ad network friendly.
In the table below, you can find some of the better-known alternatives that can help your posts and content rank as high as possible:
| Avoid Using | Use Instead | Why? |
| Win | Play or Participate | Win implies a guaranteed income |
| Risk-Free | Bonus Bet | If a bet requires a deposit, then it’s misleading to call it risk-free |
| Free Spins | Bonus Spins | If there are playthrough rates, the bonus isn’t free |
| Safe | Licensed or Regulated | A site may be safe in terms of regulation, but players still play in an unsafe way |
| Strategy | Game Mechanics | Strategies imply that there’s a way to win, whereas some games are just down to dumb luck |
| Beat the System | Understand the Odds | This implies that there is a flaw you can exploit, but modern games use RNGs |
| Anonymity | Privacy | Anonymity is seldom ever 100% at crypto casinos |
| No KYC | Fast Withdrawal | No KYC attracts the attention of AML task forces |
| Instant Withdrawal | Fast Withdrawal | Instant withdrawals are seldom the case, so this is misleading |
| Money Back | Bonus Refund | Money back implies you can withdraw, but that’s not likely to be the case |
The Booby Trap: Metadata and Alt-text
While posting content for your cryptocurrency casino or crypto gambling site, don’t forget that search engines, shadow banning, payment processor freezes, and entire exclusion from well-known ad networks also take into account the alt-text of an image.
URL slugs are just as important, as is the meta-description. Make sure you avoid the above-mentioned words and key phrases when processing these.
How Can WritingKosmos Help?
If you have more questions about which words and phrases should be avoided in order to stop your site becoming a blacklisted casino, WritingKosmos is on hand to help. We’re here to assist you with everything from putting together articles to web pages to entire websites. We also guarantee that when you work with us, your content will comply with all the latest responsible gambling regulations, including terminology, in your targeted market.
We specialise in creating high-quality content for the iGaming industry, making sure we leave nothing to chance, so your website is as visible to as many viewers as possible. If you need our assistance, just let us know, and we’ll be in touch with you soon!
Final Thoughts
When publishing your content for a crypto casino site, it is crucial to use the right terminology and phrases in your text, images, and URLs to avoid being blacklisted. It’s also crucial to advise your readers on the rules and regulations when it comes to the legality of these types of casinos, so you aren’t accused of promoting irresponsible gambling practices.
Correct wording can help improve your crypto casino’s visibility. Compliance can also open doors regarding ads, account reviews, distribution, and other partnerships. Overall, the wording of your content will help create a strong digital presence and long-term visibility for your brand, and put you on the path to becoming an authoritative voice that players and readers will trust.