As with taking on any new field, writing about iGaming for the first time is a nervous task for many. It’s all too easy to fall victim to common iGaming writing mistakes. As someone who has worked in this field for over fifteen years, I’m well-versed with the most common of them afflicting all new iGaming writers. I made the same mistakes. In this blog, I’ll walk you through the simplest errors to avoid and help you make a bright start to your career as an iGaming writer.
#1 A Lack of Experience in the Field to Sound Authoritative
The iGaming world is vast, and one of the first yet common iGaming writing mistakes you’re almost guaranteed to make is producing content that lacks depth. This is almost always because you lack the relevant casino gaming experience when producing your first articles. If you sound unsure of something, you can rest assured that the reader will pick up on it.
My advice here is to play games and play at casinos (using free play options, if necessary) to try to get an understanding of what things are like as a player. Only then will you have the experience necessary to produce content tailored towards players, where you can use your own experience of games and sites to write from an authoritative standpoint.
#2 Relying on AI and Grammarly
Number two on my list of common iGaming writing mistakes is laziness. There are simply far too many have-a-go writers, eager to make money from producing sub-par content. Do not be cheap and lazy with your material. I’ve seen too many writers produce rough copies and then rely on Grammarly to shine them up. Equally, I’ve seen plenty of people use AI to produce text in the hope that they can edit it to make it sound “more human” later.
As a writer and editor, I, and everybody else in this space, know when we’re looking at AI and Grammarly-polished rubbish. We don’t need AI checkers to tell us if something has been written genuinely, and with care and understanding. You won’t fool players or editors by taking the quick route, so get stuck in, do your homework and produce original content that comes from the heart.
#3 Bad Habits Die Hard
Bringing over bad habits from one client to another happens to be another of the common mistakes in iGaming writing that most newbies make. If you’re used to promotional material, it is often tempting to over-promote a welcome bonus or other casino promotions. You’re used to “sell, sell, sell”, but that’s not the way things work in the iGaming space – well, not anymore. You must be more measured and honest.
Similarly, in the past, you may have been used to writing about things that your audience couldn’t check or verify. In the iGaming sector, everything can be verified and checked by players, and they will certainly take you to task and let you know if you’ve provided false information. Everything you write will be scrutinised by a tough crowd, so try to leave any bad habits that might have been relevant in other fields at the door.
#4 Not Doing Your Homework
Copying stats and figures from other reviews might seem the fastest way to produce online iGaming content, but it isn’t. If those stats and figures are wrong, then so is your article, and you’ll lose precious time rewriting everything. The end result will be a copy that looks spun or is AI nonsense. Yes, the fourth common mistake is not doing your homework and rushing through a stack of assignments.
This is especially true if you’re tasked with writing a series of game or casino reviews. If you don’t find that researching an article is worth the amount you’re receiving for the task, ask for more money (or time). It’s better to be honest and request more time or money than to paste potentially erroneous information lifted from other subpar reviews or spin articles.
#5 Not Standing Your Ground
Finally, one of the most difficult but common iGaming writing mistakes to correct is not standing your ground. Clients can be tough, editors can be a nightmare, and don’t even get me started on content managers. You may find that website owners simply want to make money, and may ask for unrealistic things – too many keywords, offer too little pay or short deadlines, push promos, etc. If something looks wrong and will lead to a shoddy piece, you should have the tenacity to point it out.
Failing to take charge and say “I think differently” could see you fall out of love with your work, or be accused of producing poor content. You have to have the confidence to stand behind your work. Writing about something you hate, or in a way you dislike, can be soul-crushing. Tell your client that you’ll produce better content if you do it this way. The worst they can do is say no, but they may appreciate your efforts and experience, leading to a better relationship and productivity.
Adhering to every client’s demand (when they are unreasonable) and not questioning them is also bad for another reason. If your client really doesn’t understand how writing works and what is required for content to rank, they’ll likely pull the plug on the project as soon as they don’t see instant returns. You want the project to succeed, so you keep getting work. Stand your ground and explain why articles might be better if they are produced in a different way.
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